Gaming in Political Campaigns

Election campaigns are just starting to tap into the potential of gaming to reach more voters in a more engaging way. While the 2016 and 2020 US presedential campaigns have been all about the social media, we see a trend indicating that games will be the new medium for future campaigns.

And according to Gamers.Vote, a non-profit created to help empower gamers to participate in politics, there are over 160 million gamers eligible to vote in U.S. elections each year – and the number of gamers is rising.

In 2020, the Biden campaign officially marked their presence in Fortnite and Animal Crossing: New Horizons. While their presence there wasn't instrumetal, there are examples of politicians creating their own islands in the game. Amneet Singh from Canada and U.S. representative Alexandria Ocasio-Cortez have spent considerable time engagin their voters within the game.

The historic involvement of gaming into politics was first marked by Obama in 2008 when his campaign bought ad space is some games and expanded on this experience in 2012 by collaborating with at least 18 games.

To any election campaign in the future, it all comes down to the basics - the cost of reaching the voters. We're not political experts, but we can show how gaming can be one of the most efficient ways to get your base engaged and send the message across to the other side.

According to OpenSecrets the cost of political ads can reach $150 to get to voters. At the same time the cost to get a US voter to play any mobile game can be anywhere between $5-20. While games are a great way to integrate political messages, their efficiency can be even higher.

Reach us today to find out how gaming can help reach your political and election goals!